The world is changing rapidly, and your practice marketing has to keep up. If you don't continue to assess the value of your marketing investment, don't be surprised if you see fewer patients. Here are 10 ways you can fail. As always, invest in a medical marketing specialist to drive your marketing strategy for measurable [...]
While minimally invasive spine surgery gets a lot of buzz, more and more people are searching for information about artificial discs, disc replacement and alternatives to fusion. "People are asking for artificial discs because more motion now, and later on, is a good thing, and preventing adjacent level disease is something the general public is [...]
Most practices have a website, and maybe a social channel or two, that have the usual suspects: a homepage, an about us page, physician bio pages, some downloadable intake forms and hopefully some patient education content. This is all good information, but to really have an effective marketing strategy you need to focus your marketing [...]
Minimally Invasive Spine Surgery has been getting a lot of well-deserved press lately, and we hear that more and more people are asking for this approach. We also know where these people, aka patients, will turn for information — to the internet! Here are a few tips on how to market yourself if you or [...]
James Lloyd, MD, of Brookfield, Wis., had a marketing problem. He needed patients and had built a beautiful, information-filled website with all of the necessary components: bio, patient information and a large education section. It had all the right keywords for search engines to find, and everything appeared to be correct. So why wasn’t he [...]
Good things come in small packages, and they’re called smartphones. No one disputes that smartphones are taking over our lives and becoming indispensable tools. Gartner estimates 472 million smartphones were sold last year, Manhattan Research shows 81% of doctors have smartphones, and Forrester estimates over 1 billion smartphone users by 2016. The stats don’t lie: [...]
It used to be simple: build a practice website, stuff it with some keywords and your online spine practice marketing is done. Those days are long gone and search optimization and social media strategies continue to explode and cause confusion among medical professionals. New Google changes have caused practice sites to disappear or plummet in [...]
Wikipedia has been around for quite some time. If you aren't familiar, "Wikipedia is written collaboratively by largely anonymous Internet volunteers who write without pay. Anyone with Internet access can write and make changes to Wikipedia articles (except in certain cases where editing is restricted to prevent disruption or vandalism). Users can contribute anonymously, under [...]
KeywordLocal Monthly Searches2009 RankVar arthritis15000002Up 1 back pain15000001Down -1 acupuncture8230003Same sciatica4500009Up 5 lower back pain4500004Down -1 stenosis3680006Same low back pain36800011Up 4 osteoporosis3010005Down -3 scoliosis2460008Down -1 herniated disc20100014Up 4 herniated disk20100038Up 27 back ache16500020Up 8 back pains16500035Up 22 muscle spasm16500033Up 19 disc herniation16500057Up 42 lumbar pain16500092Up 76 sciatica nerve16500095Up 78 herniated discs135000103Up 85 whiplash11000010Down -9 lumbar spine11000030Up 10 back surgery11000017Down -4 spine surgery11000029Up 7 spinal surgery11000048Up 25 spinal injury9050016Down -8 slipped disc9050062Up 37 bulging disc9050028Up 2 left back pain9050025Down -2 sciatic pain9050026Down [...]
By Dick Pepper In the article "10 Tips for Online Orthopedic Practice Marketing", Laura Miller of Becker's Orthopedic, Spine and Pain Management Review offered ten tips for effective marketing via online and interactive means (http://bit.ly/yqlNVE). I wanted to (a) recommend the article and (b) give some color commentary and a few additions. 1. Send electronic [...]