When we read orthopaedic publications, we often recognize many surgeon names as subject matter experts. In the field of search engines and optimization of websites, the biggest name that you've likely never heard is Matt Cutts, head of web spam at Google. He is behind the team that creates the technology that looks at your [...]
Your reputation sucks, according to the internet. Or maybe it's great. But unless you manage your reputation and your online presence, it can go either way. Reputation management has jumped to the top of our awareness, and deservedly so. Pew Internet tells us that 44% of all patients are researching you, and 1 in 5 [...]
First websites, then social media, and now you have to make an online video? Although it seems like the list of things on your marketing plate keep growing, video is one that can provide instant measurable returns. Look at the most recent numbers, according to ComScore: more than 450 Billion views of online video in [...]
The world is changing rapidly, and your practice marketing has to keep up. If you don't continue to assess the value of your marketing investment, don't be surprised if you see fewer patients. Here are 10 ways you can fail. As always, invest in a medical marketing specialist to drive your marketing strategy for measurable [...]
While minimally invasive spine surgery gets a lot of buzz, more and more people are searching for information about artificial discs, disc replacement and alternatives to fusion. "People are asking for artificial discs because more motion now, and later on, is a good thing, and preventing adjacent level disease is something the general public is [...]
Most practices have a website, and maybe a social channel or two, that have the usual suspects: a homepage, an about us page, physician bio pages, some downloadable intake forms and hopefully some patient education content. This is all good information, but to really have an effective marketing strategy you need to focus your marketing [...]
Minimally Invasive Spine Surgery has been getting a lot of well-deserved press lately, and we hear that more and more people are asking for this approach. We also know where these people, aka patients, will turn for information — to the internet! Here are a few tips on how to market yourself if you or [...]
James Lloyd, MD, of Brookfield, Wis., had a marketing problem. He needed patients and had built a beautiful, information-filled website with all of the necessary components: bio, patient information and a large education section. It had all the right keywords for search engines to find, and everything appeared to be correct. So why wasn’t he [...]
Good things come in small packages, and they’re called smartphones. No one disputes that smartphones are taking over our lives and becoming indispensable tools. Gartner estimates 472 million smartphones were sold last year, Manhattan Research shows 81% of doctors have smartphones, and Forrester estimates over 1 billion smartphone users by 2016. The stats don’t lie: [...]
It used to be simple: build a practice website, stuff it with some keywords and your online spine practice marketing is done. Those days are long gone and search optimization and social media strategies continue to explode and cause confusion among medical professionals. New Google changes have caused practice sites to disappear or plummet in [...]