By Dick Pepper In the article "10 Tips for Online Orthopedic Practice Marketing", Laura Miller of Becker's Orthopedic, Spine and Pain Management Review offered ten tips for effective marketing via online and interactive means (http://bit.ly/yqlNVE). I wanted to (a) recommend the article and (b) give some color commentary and a few additions. 1. Send electronic [...]
If you use any Google products (and how can you avoid it?) then you've probably seen the little reminders that Google has been sharing with us since January. Google announced - and gave us plenty of heads-up - that they were changing their privacy policy. If you don't know what that means, it might cause [...]
When we say "Native", we mean something done in hardcore programming languages like Objective-C or Java. It's not for the faint of heart, the beginner, or the unskilled. You would create a Native app because you want your application to do something that (a) is complex in action or (b) leverages some built-in feature of [...]
Web Apps Here's a very important thing to know: Web Apps Run On All Phones And You Can Build Them Faster And Cheaper. That's a mighty powerful statement. You should stop and ruminate on that for a minute. If it runs on all phones and you can build a web app faster and cheaper, then [...]
We're very casual with the term "apps" these days. To most people it means a simple little program that runs on the phone and accomplishes a task. "There's an App for that" has entered our vocabulary as an expression that means its an easy fix. Or let the smartphone do the work for you. But [...]
Is your website responsive? Responsive web design is a term that relates to the creation of a site that automagically changes according to the user's screen resolution and it relates directly to being "Mobile Ready". Smart phone and tablet users see a more usable layout based on their device. It's easy to say, but a [...]
Here are two very critical things you need to know: Social Media is about conversation. We learn things on Social Media by participation. Your social media participation sends information out to people who have an interest in you. The Internet is about information. We find information on the web by investigation and observation. Your website is a [...]
Technology, Shmechnology The most-cutting edge technology used today is old and decrepit three years from now. Lucky for you, we live in the future and help you avoid painting yourself into the proverbial technical corner. Read our capabilities below, and get a glimpse of where your future is headed. We're the App for That Apps [...]
You talk to your patients at length, carefully explaining their conditions and treatment options, pre and post-op care, and what do they do? Call with more questions. Or worse, look elsewhere for information about something you said, but they didn't ask you to clarify. We can help you solve these problems and a couple of [...]
There is so much posturing and posing by ad agencies, interactive agencies, and anyone with a website promoting themselves as "web designers", that it's difficult to separate fact from fiction. How do you know who can actually do the work, versus those pack-like agencies who only exist to suck the money from your wallet at [...]